Aisha Malik is a sessional GP in Manchester and a social media strategist for doctors and healthcare organisations. She is the founder of Doctors in Business, an organisation which aims to get doctors more visible online. In this episode she explains how a traumatic early experience in general practice (which saw her practice rated as one of the worst in the country by the CQC) eventually led to an interest in the ways that social media can influence patient behaviour and contribute to practice success.